Hrithik Roshan has been announced as the new face of Mountain Dew.
The actor replaces Salman Khan as the brand ambassador for the high energy drinks brand
.
Roshan said: "Mountain Dew has always celebrated the bold and adventurous spirit of the youth. I am a big fan of its 'can-do' and challenging attitude which I identify with personally as well."
The campaign previously starred Khan in a series of high octane ads centred around adventure sport.
PepsiCo India category director Ruchira Jaitley said: "We are proud to associate with Hrithik Roshan, who truly reflects the daring, bold and fearless persona of the brand and its consumer."
Roshan is currently wrapping up father Rakesh Roshan's Krrish 3, after which he will shoot the Bollywood remake of US action film Knight And Day.
The actor replaces Salman Khan as the brand ambassador for the high energy drinks brand
.
© PA Images / Mustafa Quraishi/AP
Salman Khan
© Dharma Productions
Hrithik Roshan
Roshan said: "Mountain Dew has always celebrated the bold and adventurous spirit of the youth. I am a big fan of its 'can-do' and challenging attitude which I identify with personally as well."
The campaign previously starred Khan in a series of high octane ads centred around adventure sport.
PepsiCo India category director Ruchira Jaitley said: "We are proud to associate with Hrithik Roshan, who truly reflects the daring, bold and fearless persona of the brand and its consumer."
Roshan is currently wrapping up father Rakesh Roshan's Krrish 3, after which he will shoot the Bollywood remake of US action film Knight And Day.
