'WORLD WAR Z' SUPER BOWL AD ONCE AGAIN PROVES NFL FANS DESIRE THE APOCALYPSE

Ah, the Super Bowl. A time for Baltimore and San Francisco to prove their municipal superiority, for Beyoncé to prove the haters wrong after her lipsyncing fiasco, and for 90 million+ TV viewers to watch football players touching each other's butts

while gorging on an endless array of calorie-larded snacks and dips. In short, the perfect time for an apocalypse-themed movie teaser! At least that's what Paramount has been thinking, because they're debuting a new 30 second teaser for Brad Pitt's zombie thriller World War Z (out July 3) during the game, the latest in a long lie of apocalypse-themed Super Bowl commercials. Because really, the only natural follow-up to "Are you ready for some football?" is "We've lost the East Coast!" and "China's gone dark!" Check out the ad:

You could argue that the history of Super Bowl commercials that double as "end of the world" fantasies stretches back to Apple's iconic ad imagining IBM customers as enslaved minions of an Orwellian overlord. I know, I know, you'll say it's more a dystopian commercial than an apocalyptic one. But how is living in a world dominated by IBM not a kind of apocalypse?

-- hollywood